New XC90 Crash Testing

  Before we launched the first XC90, we (in PR) met with our counterparts in Sweden to discuss what PR can contribute to a successful launch… Read full post

Come on…be a sport

For those Volvo owners who have children here is the perfect gift. I suspect getting it shipped might a problem but heck if you love… Read full post

Þórr’s Hammer

Wikipedia: “In Norse mythology,  Thor (from  Old Norse  Þórr) is a hammer-wielding god associated with thunder, lightning, storms, oak trees, strength, the protection of mankind, and… Read full post

Dutch Treat part 2

They have arrived in Fairbanks, Alaska!  See posting from couple of days ago when they arrived in St. George, UT.  Good friend, fellow past Volvo employee… Read full post

It’s very Volvo

Here is our newest TV spot featuring our Drive E engine family. Amazing what is happening with engine technology. Old is new but in this… Read full post

3 Out of 10

With car Safety, I’ll take that number any day. Autobytel just released their list of top ten safest cars. Good to see other brands pushing up… Read full post

The Concept is the Same

                                                         Plus   The Tank Theory: Build it Strong – The Prevention Theory: Build it Smart When we introduced our 140 series in… Read full post

Adjö Gammal Vän

Many years ago, maybe around 1987 when I worked in our Parts Division, we moved from one building in Rockleigh into our HQ office right… Read full post