How about we start with a Swedish language lesson:
God morgon = Good morning (sounds like ‘good moron’)
Tack = Thanks (tock)
God afton = Good afternoon (good often)
Volvo Bil = Yes, our Volvo car (beel)
Now is an exciting time for all of us at Volvo—we’re launching a new car, our XC60. It’s been a long journey from the concept phase to seeing a real live XC60 rolling down our highways. On an aside—did you know that in Latin, “Volvo” means “I roll?” Good story for another time. What’s awesome, is witnessing the delight on peoples’ faces when they experience the new XC60. I’m telling you, those smiles do wonders for our Volvo souls.
My plan is to use this new blog to update you on what we’re doing over at Volvo, from details on how the launch plans are rolling along to how people are feeling about the XC60. You maybe never thought about how a new car is brought to life, but we’re experts on that sort of thing. There are years of work before the first sheet of metal is formed into a fender. Hundreds of Volvo people, worldwide, contribute their expertise to creating how the XC60 will look, drive, feel, help protect you, impact our environment and even how it smells (great story there about our ‘nose team’).
We’ve just begun traveling around the U.S. showing the XC60 to people like you on our From Sweden with Löv Tour.
The tour gives folks a first look at the XC60 so they can see how we translate design language through metal, glass, fabrics and interiors into something uniquely Scandinavian. The best part though, is where you get to hop in and ride in this beauty. People will get to experience City Safety, which is a miraculous auto-braking feature that comes standard with the XC60. It is a world first—a standard feature that works to help prevent low speed frontal impacts.
We have a car that stops itself…fantastic!
More later. I have to get back to real work. But if you have any questions about the XC60, drop us a line. We always Löv to hear from you. Ha (short for ‘see you later’).