April this year I took a small group of local automotive journalists to our Arizona Proving Grounds (APG) to show off safety systems we’re developing. One of my interesting responsibilities was showing/demonstrating to media how our safety systems work and giving them opportunities to meet with our top safety guys, like Thomas Broberg. Along with our auto writers were folks from a national insurance company. Bruno, our Regulations and Compliance guy, was there with a City Safety system. We used a pre-production XC60, what we call ‘try-out car’ no VIN number and fit/finish is not up to final production quality. We use try-outs to adjust assembly line parameters, teach workers how to build an XC60 and for final work with the vehicle out in places like APG.
Earlier than APG, our Regulations and Safety group from Sweden (Volvo Car Corporation – aka VCC) went down to England with the same objectives. Here’s some video:
Our hope is that they will see how City Safety works and lower insurance premiums on XC60s fitted with City Safety. (By the way, when we launch our XC60, March ’09, City Safety will be a standard feature.) After APG, our Reg. guys, Bruno and Adam demo’d City Safety at Insurance Institute for Highway Safety headquarters in Virginia with two other insurance companies and came back with very encouraging feedback. During the next few months, City Safety will also be shown during our XC60 From Sweden with Löv tour. I encourage you to check it out.