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Something more personal

Posted by Anna Kruchowski on Dec 29, 2009 in General

Ok, I’m a beach bum. I grew up surfing at 2nd Ave, Hermosa Beach (Calif.) when I was around 15 years old. I made a few boards, surfed all over California, lived in Hawaii (thanks to the U.S. Navy), and then gave it up for forty years to have a family. Only recently have I [...]

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Thanks From Alex’s Lemonade Stand Foundation

Posted by Anna Kruchowski on Dec 21, 2009 in General

A little “Thank You” from Liz and Jay Scott of Alex’s Lemonade Stand Foundation. dan — As the year comes to a close, we want to thank Volvo for your incredible support of Alex’s Lemonade Stand Foundation. We are still in awe of how Alex’s front yard stand has grown into a national foundation that [...]

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How about you and I promise each other something this holiday?

Posted by Anna Kruchowski on Dec 17, 2009 in General, safety

I’m guilty of texting, I know it’s bad/dangerous/stupid and have really cut back on doing it these last couple of months. As of today, no more texting. My wife said it’s like playing Russian roulette (along with some other really strong thoughts). Basically, it’s just dumb and selfish. I thought you might like to know [...]

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Volvo XC60 Wins Prestigious 2010 International Truck of the Year Award

Posted by Anna Kruchowski on Dec 4, 2009 in XC60 General

Holy Cow! Just realized we started this blog November 24, 2008. Our goal was to support XC60 launch, but it also gave us an opportunity to look inside what we do. What a fitting one-year anniversary then to have XC60 acknowledged at this week’s Los Angeles Auto Show. No one person in our company can [...]

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What Drives Edward – XC60 contest winners

Posted by Anna Kruchowski on Dec 3, 2009 in General, XC60 General

Given the overwhelming response to the What Drives Edward contest, we decided to give away XC60s to the first and second person to complete the game.  Special congratulations go to Beth G. of Illinois and Jeanettte U. of Georgia for taking home a shiny new Volvo, just like Edward’s. For all the details, click here. [...]

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Photos from New Moon L.A. Premiere

Posted by Anna Kruchowski on Nov 19, 2009 in General

Here are two photos from Monday’s premiere of New Moon in Los Angeles. Winners of our New Moon premiere ticket sweepstakes “What Drives Edward” pose with New Moon star Ashley Greene… …and Robert Pattinson. From left to right:  Victoria Beringer and Laura Beringer (U.S. winners from Chicago), Katy Cooke and her husband David Cooke (UK [...]

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When an action speaks louder than words

Posted by Anna Kruchowski on Nov 17, 2009 in S60, safety

You can get a Lexus or BMW that warns you if a pedestrian is in your path. But only a Volvo with the Pedestrian Safety System can actually do something about that carbon-based life form you’re about to hit. Don’t get me wrong, both make awesome cars and, given the money or mentality, either one [...]

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New Moon Goes Viral

Posted by Anna Kruchowski on Nov 13, 2009 in General

That headline probably comes as no surprise, since the new Twilight movie and Edward Cullen’s new XC60 have blanketed the Internet as of late. But, now Ad Age tells us that it’s official. Our What Drives Edward campaign appeared on this week’s Top 10 Viral Video Ads Chart. Edward and his XC60 are at number [...]

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Spend a night with a vampire; drive off with his car

Posted by Anna Kruchowski on Nov 2, 2009 in General

I’ll admit it: I know next to nothing about Twilight. The worldwide book and movie sensation seems to have passed me over. My vampire knowledge goes about as far as the Bram Stoker book I referenced a few weeks ago. However, we have done some cool things with our cars being in the first two [...]

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I rest my case about an old 240 being a good first car

Posted by Anna Kruchowski on Oct 30, 2009 in General

(see Aug. 11, 2009 entry and August 19, 2009 entry) Hopefully you’ve listened at least one time to these two yahoo’s, Click and Clack, who usually waste a perfectly good hour of my Saturday morning when I tune in to National Public Radio. I think they have something like four million listeners, allegedly. People call [...]

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