We participated in an interesting event a couple of weeks ago
James Hope, from our PR group, had the good fortune to watch our cars be totally ripped apart by professional rescue people. This all started about four years ago. Bruno, in our Regulations and Compliance group, fielded a call from Champion Rescue Tools. They wanted to know if we would donate cars to be used [...]
XC – What’s In a Name?
In 1997, we launched our V70 XC Cross Country, basically a wagon with attitude – between Clark Kent and Bruce Wayne. I had a chance to meet with Peter Horbury our chief of design in those days, at this year’s North American International Auto Show in Detroit. With XC60 about to launch, I wanted to [...]
What is a Premium Crossover?
I think six years ago, or maybe just a few years ago, that would have been a tough question to answer. Who would buy one? Why would someone want one? While Americans seem to be slipping back to wanting big cars, even after last year’s 4 Buck Chuck gas prices, there might be a growing [...]
