New Moon Goes Viral
That headline probably comes as no surprise, since the new Twilight movie and Edward Cullen’s new XC60 have blanketed the Internet as of late. But, now Ad Age tells us that it’s official. Our What Drives Edward campaign appeared on this week’s Top 10 Viral Video Ads Chart. Edward and his XC60 are at number eight.
Here’s how the Top 10 works: The What Drives Edward campaign was included among the one thousand plus online ad campaigns in Ad Age’s database to be measured for the Viral Video Ads Chart. They collect publicly available data across more than 160 video-sharing destinations to compile the weekly Top 10. The data includes not just our original video from the campaign, but the additional videos created in response to the campaign. This gives them the “True Reach” listed next to the video.
Edward and his XC60 arrive in theaters a week from today. Have your midnight showing tickets yet?
Dan
Tags: ad age, New Moon, Twilight, www.whatdrivesedward.com
4 Comments
-
Volvo Cars US on Facebook
Videos
News Tags
2011 S60 Alex's Lemonade Stand Foundation alex scott C30 C30 Electric C70 car design City Safety contest crash test Detroit Auto Show distracted driving Doug Speck Edward Cullen electric c30 employees innovation Irv Gordon New Moon Nils Bohlin NYIAS Pedestrian Detection pedestrian safety peter horbury S60 S60 R-Design safety Scandinavian Design seat belt Team Bjor Team Gunnar Twilight VCNA Volvo Volvo Club of America Volvo History Volvo S60 volvo safety Volvo Saved My Life Volvo XC60 www.whatdrivesedward.com XC60 xc70 XC90 XC Adventure






Where do I find the fan ranking for phase 4? I have searched everywhere…
what is this blue box and please help what to do??
not a clue. let me track someone down who might know.
dan
I too am looking for the eight items in order. I do not have the time to try the 8! numbers (~40,000) to solve the puzzle.