That headline probably comes as no surprise, since the new Twilight movie and Edward Cullen’s new XC60 have blanketed the Internet as of late. But, now Ad Age tells us that it’s official. Our What Drives Edward campaign appeared on this week’s Top 10 Viral Video Ads Chart. Edward and his XC60 are at number eight.
Here’s how the Top 10 works: The What Drives Edward campaign was included among the one thousand plus online ad campaigns in Ad Age’s database to be measured for the Viral Video Ads Chart. They collect publicly available data across more than 160 video-sharing destinations to compile the weekly Top 10. The data includes not just our original video from the campaign, but the additional videos created in response to the campaign. This gives them the “True Reach” listed next to the video.
Edward and his XC60 arrive in theaters a week from today. Have your midnight showing tickets yet?
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