Is this your mother’s Volvo? Part 1
We just released a couple of very good videos on our new S60. We are doing our global debut in a few weeks over in Geneva, Switzerland. What a cold place this time of year. Down by the lake is a public beach with hot food stands. Good local food and you’ll sit amongst all the locals, great fun. Right across the street is Le Casanova restaurant (quai du Mont-Blanc 3) really good Italian food and the bread is fantastic.
Anyway, we’re all excited about finally showing the S60. For us this has been a rather unique pre-launch year. We have been sending out more information earlier than with any other car. Brenda Priddy even captures us getting ready for the videos you’ll see, out in Los Angeles this past summer. This is an important volume vehicle, and as a sport sedan with performance akin to our S60Rs from years past but is more refined and frankly stunning in styling, the ‘in flesh’ experience is wonderful.
Here are two videos about this car. Turn down your speakers on this first one.
The next video presents Pedestrian Detection with full auto braking:
What’s interesting in the one segment is that it shows how we look for and define moving objects.
Take care, more to follow.
dan
4 Comments
According to Volvo’s facebook page, we’ll soon be learning how the new S60 is “naughty.” The real question is: Will it be as reVOLVOlutionary as its beloved predecessor?
Dan, care to offer any insider’s hints?
; )
Hi Mark,
Excluding our S60R of yesterday, S60 was a nice sedan stuck between two nice sedans – S40/S80. S60 just kind of turned into a ‘why is it there’ car. Not intentionally but sort got that tag by default. I guess as the Brits would claim: a nanny car. Frank Vacca, VCNA project manager for S60 just came back from Sweden where it drove one. “It’ll surprise people” was basically all I could get from him. While ‘naughty’ can be debated, I suspect they didn’t want to call it ‘nasty’ or Bad A**, but it’ll not be a nanny car. We’ll release more specs next week.
I, and probably a small but rabid group of true enthusiasts, will be eagerly awaiting news of a manual gearbox option. Next week it will be… keep us posted!
Great stuff. Nice to read some well written content. A long way between them.