Word Smithing 101
When Toyota announced their Star Safety System, we started to scratch our heads like, “Gosh, what makes that so special?” I put together lists of what Volvo had, when we had it, when it was fitted, to what models, if there were any markets we didn’t have something fitted … and it became overwhelming. So [...]
Pike’s Peak takes real Swedish Ball Bearings
Good finish for Richard Bailey’s 122. Not bad for 4 cylinders. VINTAGE RACE CARS DIVISION: 1. Keith Davidson, Ford Fallon Sprint-13:21.437; 2. Thierry DaLatre Due Bosqueau, Ford Mustang Fastback-13:41.722; 3. Jess Neal, Plymouth Barracuda-13:54.834; 4.Michael Jones, Ford Mustang-13:56.921; 5. Bob Hill, Ford Mustang-14:08.041; 6. Robert Jimenez, Ford Mustang Coup-15:05.475; 7. Doug Allen, Ford Mustang-15:13.960; 8. [...]
Vampire Time Again
Nice photography for this TV commercial with Edward’s XC60 from The Twilight Saga: Eclipse. Don’t forget to enter and play the game to win an XC60 just like Edward drives at http://www.lostinforks.com/. dan
Teacher of the Year – Volvo of Charleston
Working here, there is an underlying feeling that what we do helps people. We support Alex’s Lemonade Stand Foundation (https://www.alexslemonade.org/), and have since almost day one. Many of our dealerships support local organizations helping to spread the Volvo feeling into other parts of people’s lives. Teachers are special people. I think they chose their career because it [...]
Don’t you just love chest pounding?
Last June we launched the Volvo Safe + Secure Vehicle Coverage Plan. It instantly hit a sweet spot with our retailers and more importantly customers. Considering all we offer on our entire lineup of vehicles, with safety, competitive pricing, feature content and options, Safe + Secure was just icing on a buyer’s cake. About the [...]
First reviews of our all new S60
The on sale date for the all new 2011 S60 is mid-September. James is getting a media lauch ready for early September; we call this a ‘short lead’ since most publications attending are able to turn around their stories rather quickly. Funny, long lead meaning print media that need 2-3 months to get articles in [...]
Durability
We have two hard core corporate values: Safety and Quality. Used to be we called out Durability as a separate core value, but in reality it should have always been part of Quality. So to make life simpler for me (ok, a whole bunch of me’s) we added it to Quality. What does durability mean? [...]
Family Road Trips: Fun, Exhausting, or ?
We used to drive across the Mojave Desert – from California to Utah – reading Burma Shave signs. Dad had an “Air Conditioner” which was just a window mounted swamp cooler. Those were long, hot, boring trips. Today, we have awesome A/C cooled cabins, TV’s built into headrests (for Elmo), heated/cooled seats, tinted windows, and [...]
Bang Bang
Got to love crash tests with audio. Of course, being Volvo and with electric cars in our future, it makes very Volvo sense to do lots of crash tests. This is of our C30 Electric with full battery pack and complete power system inside engine compartment. Nice underside shot of the two battery packs. Wonder [...]
C30 Electric starts limited production this Fall
We still have a ways to go before this comes to our shores but an end must start somewhere. Volvo C30 Electric ready for delivery Volvo Cars and energy company Göteborg Energi yesterday signed a letter of intent regarding cooperation in the area of electrical vehicles and recharge infrastructure. Within the terms of the agreement [...]
