Don’t you just love chest pounding?
Last June we launched the Volvo Safe + Secure Vehicle Coverage Plan. It instantly hit a sweet spot with our retailers and more importantly customers. Considering all we offer on our entire lineup of vehicles, with safety, competitive pricing, feature content and options, Safe + Secure was just icing on a buyer’s cake.
About the first thing I hit up each morning, aside from some coffee and walking our dog, is checking Automotive News video cast. About four minutes of important stuff happening in my world. They just did a piece on Caddy’s new coverage program and how wonderful it and BMW’s programs are but they missed us in their content. We sent over a “hey…we’re here with something better” but time will tell if they hear us.
Here’s what we wrote:
Your piece, AN video news, about BMW and Caddy having extended warranties and service coverage is good but our coverage, which started June 2009, is better. In a nut shell:
The Volvo Safe + Secure Coverage Plan gives owners peace of mind for five years or 60,000 miles, which ever comes first, and is transferable to the next owner. It includes:
5 years/60,000 miles of New Car Warranty
5 years/60,000 miles of Complimentary Factory Scheduled Maintenance
5 years/60,000 miles of Wear and Tear Coverage
5 years/Unlimited miles of Volvo On Call Roadside Assistance.
Since its launch last June, we have seen continued positive sales months, back to back. We, and more importantly our retailers and buyers, believe that this one program has help differentiate us from all other brands, and continues today, even as others join this kind of customer support program.
If you wish to speak with someone here about this, please feel free to email/call us back.
And, if you want to see full details, visit: https://www.media.volvocars.com/us/enhanced/en-us/Media/Preview.aspx?mediaid=19682
Don’t you just love it when chest pounders are proved wrong.
dan
