A good percentage of you may know Dan Neil as one of the best writers in automotive journalism. If you have never experienced his wordsmithing, you are in for a treat today. His style and keen insight into our world, often makes us PR folks shutter. Dan’s been known to cut open an issue and without mincing words, add salt to the wound. He has that cutting edge -no bones about it – writing style.
Dan writes about everything from 500 hp super cars to anemic boring gas sippers. Not one car company is immune to his quill. Which is as it should be. I think Consumer Reports, Insurance Institute for Highway Safety (IIHS) and journalists like Dan help us build better cars. Aside from our own pride in upping the ante with every new model, we think about what media and our buyers will want and expect from us.
I think the best part of Volvo is that we keep true to who we are, what people expect from us and our Scandinavian heritage. In the piece, Dan delves into his past with thoughts about SAAB and where he places Volvo in today’s car market. His last paragraph nicely sums up what our C30 is about.
At one point, Dan mentions that C30 has been around for some time – since 2006. True, but that is only in production. It started in 2000 as a Safety Concept Car. Considering we’re 12 years into that body design, it still looks good. Or what the Swedes would say: truly modern, luxurious Scandinavian design.
Below is Dan’s article. Be sure to check out his video.
Volvo C30 Polestar: The Spirit of Sweden Lives
Wall Street Journal