When Volvo held our first celebration for the Volvo for life Awards in 2002, we received an entry that was so unique it caught everyone off guard. Soren, then the number 2 in PR and creator of the hero program, felt this person deserved special recognition. On stage, in Good Morning America’s studio in Times Square, stood little Alex Scott with her parents and sister. As her story was told, there wasn’t a dry eye amongst more than 200 people in attendance. For me, I could not be prouder of what Volvo was doing for her and was amazed at what she wanted to do for other children in her situation. Life does not get any better than those 30 minutes listening and watching her.
On Aug. 25, NBC Sports Network will broadcast the Pirelli World Challenge races from Mid-Ohio. (The races occurred Aug. 4 and 5). Volvo won both races. Within the broadcast, there will be a feature segment on Alex’s Lemonade Stand Foundation (ALSF) and Volvo’s connection to the non-profit organization. Included in the segment is what our cars will look like for the last race of the season – Sonoma at Infineon Raceway on Aug. 25.
To say Alex had spunk is an understatement. She embodies all that is wonderful about youth – that drive wherein nothing is impossible, elephants can fly, rainbow ends are pots of gold and Jack can climb a bean stock. For Alex, she was on a quest to help others like herself. I often wonder what she would have grown up to be, I suspect a research doctor. To learn more about ALSF and Volvo’s partnership, visit: http://www.alexslemonade.org/campaign/corporate-partners/volvo.
Oh, and about the racing…many years ago, while testing a 740 wagon (with intercooler and one sweet turbo), we blew off the high pressure air intake from the intercooler to intake manifold. As our crew was tightening its hose clamp, the BMW driver came over and asked “having problems with your farm implement?” Within a few minutes, we were back on the track and shortly thereafter the BMW had really nasty engine problems. Our crew responded, “The Ultimate Driving Experience?”