Feb 8, 2013
Volvo Historical Advertising
danjohnston
Check out these great, classic Volvo TV spots. A few of them I had never seen before, or at least do not remember. The first ad that stands out is our Stacking video that shows how strong our roofs are. Just after this was shot, winds from a hurricane were picking up and that stack was just no match for side winds. Like a stack of Lincoln Logs they all toppled over.
The second ad that stands out was with a noted journalist and TV newscaster, John Cameron Swayze. What I remember was his Timex watch commercials and him saying “It takes a licking and keeps on ticking.” It was one of those spots where the words fit the image. So we hired Mr. Swayze to ride shotgun with one of our test drivers.
dan
4 Comments
Would love to see any 1800 video advertising, Dan.
Jim,
Like today, we typically do not spend money on tv spots for one car that has a small sales expectations. Our money is better spent on one that we have/will have as volumn leaders. There is more about print for cars like 1800′s, C70′s, those kind. I think you will see more this year than in past years.
Great fun!
Volvo really does need some current day marketing genius!
http://www.autonews.com/apps/pbcs.dll/article?AID=/20130211/RETAIL07/302119977/volvo-dealers-call-for-ad-blitz-to-spark-sales#axzz2KciAud2y