Posts by KristinS:
Heels and Wheels
Palm Springs, Calif. was the ideal location last month for the very first Heels and Wheels, a media event dedicated specifically to women automotive journalists and manufacturer representatives. With its beautiful views and sun drenched landscape, we knew the C70 would be the perfect vehicle to bring for the group of more than 20 journalists… but maybe we didn’t realize just how much of a hit our convertible would be. The biggest complaint we heard was that it was always out on the road!
We were one of 11 vehicles the group of journalists got to test over the course of the event, and there really was a great mix of vehicles to fit a variety of needs. We all met up in L.A., paired up, and started the two hour drive to Palm Springs. Note to self: next time this girl from Jersey needs to remember to pack sunscreen when heading to the desert… in a convertible.
Once we got to P.S., the nitty gritty testing began. It wasn’t all just highways, though. There was also some real world testing like simplicity of Bluetooth cell phone pairing, stuffing shopping bags in the trunk, car seat installation ease and let’s not forget buckling in Fido. All things you probably do in your daily life, but maybe what you wouldn’t expect from a typical automotive event.
Thanks to Christine Overstreet for arranging the event. The C70 and I had a great time cruising the streets of Palm Springs, hearing first-hand what women are really looking for when buying a car. After all, 62 percent of new car purchases are made by women — and women influence about 80 percent of purchases.
-Laura DiStefano
XC Adventure – Race Across the States Results
Now that the Race Across the States has concluded, we can let you in on some of the adventures we had our media friends partake in as they drove from Los Angeles to Gateway, Colorado last week. On Monday morning, after a product presentation by XC brand manager Joe Haslem, the journalists were greeted by [...]
Team Ludin – Blog Entry #4
I’m writing this at 7:45 pm on Tuesday evening. Right about now, my fellow journalists are probably tucking in to a delicious dinner in Gateway, Colorado. We’re still in Utah with 2+ hours to go, which means we’re about 5 hours behind schedule, and — with all due respect to the folks at Volvo [...]
Team Ludin – Amazing Photo of Zion
Greetings from Team Ludin, reporting live from Mt. Carmel Junction, Utah! This morning we headed into Zion Park, and the natural beauty struck both of us silent — and if you know me or Steve Siler, you know that’s virtually imfrigginpossible. For the first time, we argued about who was *not* going to drive. Tragedy [...]
Team Diarf
Team Diarf has been on the road for the Volvo Adventure race across the states. Zion was one of the highlights of today. The rock formations were stunning! The most unique stop had to be the ghost town of Grafton – surrounded by natural beauty the remains of civilization stood in stark contrast. The journey [...]
Team Bjor – Delivers food to the animal shelter
Team Bjor delivers Volvo kibble to the St. George, Utah, animal shelter. On to the next challenge!
Team Gunnar – Caught on Camera by Team Hord
Mary Lowery from Team Hord caught on camera formerly macho Team Gunnar asking for directions (to St. George Animal Shelter).
Team Ludin Update
Team Ludin reporting in on Monday night from Washington, Utah. We had a fantastic drive through the Mojave National Reserve, in which we stopped every fifteen feet to take photos and loved every minute of it. (Well, almost every minute.) After dining in Vegas, we decided to press on to Utah to give ourselves [...]
