The ‘Naughty Volvo Tour’ Coming to a City Near You
An S60 hello to you all.
Last year we took XC60 on tour. Our goal was to show something completely different in two ways: design and safety. No other Volvo ever looked as good, (okay, I think the first C70 Coupe was stunning, especially in Saffron color), but the XC60 was really the first showing of [...]
Cryptic Message
Last week, after posting a short history of our seat belt, I received an e-mail from Sören, a man of very few words, always cryptic. His message was something like: “What, Clive and Mary.” And that was it. No clue what he was getting at.
I sent an equally sparse reply: ‘?’. And of course, nothing [...]
A journey that started with a ‘Click’
On July 14, 2010, our simple life saving device, the three-point seat belt, will forever be a part of American history. The Smithsonian National Museum of American History will officially accept Volvo’s three-point seat belt into their collection. On that day, with a press event for media, business, government and Smithsonian officials, a little bit [...]
Word Smithing 101
When Toyota announced their Star Safety System, we started to scratch our heads like, “Gosh, what makes that so special?” I put together lists of what Volvo had, when we had it, when it was fitted, to what models, if there were any markets we didn’t have something fitted … and it became overwhelming.
So I [...]
What can we do to stop 6,000 deaths annually? Today Starts Teen Safety Driving Week.
Last year 6,205 people were involved in a teen driving accident…and they died. Yes we should feel sorry for those whose lives were cut short – think of those who might have been our leader to bring world peace, a doctor, scientist, or artist. Perhaps it is our fault for not putting more emphasis on [...]
Teens/Texting/Trying to Drive
Below is a good piece on teen driving and possible ways to avoid deadly situations. Thinking about what we’re all looking for is to give teens more time to understand the physics of driving. Most have absolutely no concept that they are hurtling along with 4,000 pounds of metal and they have only basic understanding of [...]
