Just Saw a Black 2011 S60
As we get close to launch date, we’re getting more S60’s at NJ office. Out back, in our Service Methods Shop, there are a couple of black ones. Black doesn’t photograph well – at least not with my skill set – so better to show nice pretty ones and leave black to your imagination. But [...]
George Perkins, Executive Producer – “Desperate Housewives”
A while back, we asked George if he would like to review our C70. Unfortunately, he was traveling in Hawaii at the time, leaving us no way to get one there within a reasonable time frame. However, upon his return, he took one for a state-side test drive.
Dan
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I’ve just received the Volvo C70 to drive [...]
Iron Man Irv Turns 70, Sets 3 Million Mile Goal
Happy birthday to our most famous and enduring brand ambassador, Irv Gordon of East Patchogue, Long Island.
Irv turns 70 today, an honorable achievement for anyone. But, with Irv, it’s always about big numbers. He’s driven more than 2.8 million miles in his 1966 Volvo P1800. And, today, on the big 7-0, he’s affirming his goal [...]
Cryptic Message
Last week, after posting a short history of our seat belt, I received an e-mail from Sören, a man of very few words, always cryptic. His message was something like: “What, Clive and Mary.” And that was it. No clue what he was getting at.
I sent an equally sparse reply: ‘?’. And of course, nothing [...]
A journey that started with a ‘Click’
On July 14, 2010, our simple life saving device, the three-point seat belt, will forever be a part of American history. The Smithsonian National Museum of American History will officially accept Volvo’s three-point seat belt into their collection. On that day, with a press event for media, business, government and Smithsonian officials, a little bit [...]
Word Smithing 101
When Toyota announced their Star Safety System, we started to scratch our heads like, “Gosh, what makes that so special?” I put together lists of what Volvo had, when we had it, when it was fitted, to what models, if there were any markets we didn’t have something fitted … and it became overwhelming.
So I [...]
Pike’s Peak takes real Swedish Ball Bearings
Good finish for Richard Bailey’s 122. Not bad for 4 cylinders.
VINTAGE RACE CARS DIVISION: 1. Keith Davidson, Ford Fallon Sprint-13:21.437; 2. Thierry DaLatre Due Bosqueau, Ford Mustang Fastback-13:41.722; 3. Jess Neal, Plymouth Barracuda-13:54.834; 4.Michael Jones, Ford Mustang-13:56.921; 5. Bob Hill, Ford Mustang-14:08.041; 6. Robert Jimenez, Ford Mustang Coup-15:05.475; 7. Doug Allen, Ford Mustang-15:13.960; 8. Richard [...]
Don’t you just love chest pounding?
Last June we launched the Volvo Safe + Secure Vehicle Coverage Plan. It instantly hit a sweet spot with our retailers and more importantly customers. Considering all we offer on our entire lineup of vehicles, with safety, competitive pricing, feature content and options, Safe + Secure was just icing on a buyer’s cake.
About the first [...]
One really fast C30
The Champagne corks are popping at HEICO SPORTIV. In a historic triumph, it became the first ever team to capture a class victory with a bioethanol-powered vehicle at the legendary Nürburgring Nordschleife 24 Hour Race.
After precisely 24:06:45.623 hours, the HEICO SPORTIV Volvo C30 blazed past the finishing line as victor of the “SPT4” class [...]
What does the History Channel, a Spy Car, and soon to be crushed XC60 have in common?
A lot!
About four months ago the History Channel’s newest series, Sliced, called and wanted to get a seat belt and air bag to cut open. Told them we’ll give them a whole car and it seems we caught them completely off guard. We gave them an XC60 that was heading to US Customs certified crusher. It [...]
