50 years since first P1800
Our friends up at Hemmings Motor News put up some nice photos of an 1800 ES ( later to morph into C30) up on their website.
“Swedish firm Caresto, led by former Volvo engineer and specialist builder Leif Tufvesson, chose to mark the 50th anniversary of the debut of Volvo’s P1800 sports coupe with an exciting resto-mod show car that they dubbed the P1800 GT.”
Interesting that they used an early ’egg crate’ grill on a ’72 ES, and the little air scoop near windshield is from around ’62. Car looks nasty.
Thanks Mark for your Hemmings Motor News piece.
dan
Posted in news, Volvo History | 2 Comments »Is an 11 year old design – timeless?
Around 1995, in our Rockleigh office, we had drawings of concepts that VCC was working on. One was an SUV. Then one day the drawing was gone. No one fessed up to taking it, it was just ‘gone’. Rolling forward to 2000 when we
showed XC90, I’ll be darned if that wasn’t it..I mean the one on that poster that no one knows where it went…it’s here.
Looking back, and in a sense forward, and listening to Peter Horbury, our design chief, talk about how he, and other designers strive for timeless design, XC90 seems to be heading in that direction. The car has such nice lines, it’s hard to imagine it being penned over 11 years ago, that today it has that strong Swedishness of Volvo. It’s a design that doesn’t ask you to define what the designer was thinking, it’s just one comfortable looking piece of steel.
Considering the technology we introduced with XC90 dates back to 2001, in my opinion, it is still one of, if not the safest SUV being offered. Before the car was launched we pow wow’d how to differentiate our SUV from all others, considering we were about the last to market with one, someone said ‘roll it over’ – so we did. I watched one test, at 35 mph it rolled 3.25 times, what noise.
Amazing how much noise it made, kind of gave everyone goose bumps watching it roll.
Only had one glass crack and aside from being really beat up, the doors remained closed and we could open them up. Actually the only real damage was when the fork lift tried to roll it back on all tires, it punched holes in the doors. So where am I going with this?
James just came back from Mudfest. Held annually up in Seattle, Washington by the Northwestern Automotive Press Association, this event determines who has what it takes to tackle…you guessed it MUD. This year, lots of mud was on hand. Anyway, James called from the SFO airport, waiting for his connection flight home. I could tell he was bummed out, “It’s an old SUV, still looks good but there was so many more newer designed models…we’ll never win.” Told him to go buy a loaf of sourdough bread and get on his flight home. We know technically it’s built tough, it’ll go just about anywhere, it’s all about Volvoness, but knowing journalists, they like the ‘whats new SUV’ factor and, well XC90 is not whats new.
James wrote this press release:
Volvo XC90 still impressive after all these years
2011 XC90 takes top honors in its class at annual NWAPA Mudfest
Irvine, CA (April 4, 2011)- The Volvo XC90 has been awarded yet another accolade at the annual Northwest Automotive Press Association (NWAPA) Mudfest. Already a two-time defending SUV of the Year champion (2002 and 2003), the Volvo XC90 was named best Luxury SUV by the group at its recently held 2011 event.
Up against stiff competition from BMW (X3), Infiniti (QX56), Mercedes-Benz (R350 BlueTEC 4 MATIC), and Land Rover (Range Rover Sport), the XC90 3.2 AWD R-Design impressed the Mudfest jurors with its tremendous value, sporty good looks and seating for seven.
“It’s great to see such a grizzled veteran of the Mudfest competition still considered relevant today,” said Doug Speck, President and CEO of Volvo Cars of North America. “To go up against competitors, some of which weren’t around when the XC90 went on sale in 2002, and still walk away with a category win illustrates why the XC90 remains one of our top sellers. I couldn’t be happier.”
This year, Mudfest was held at the DirtFish Rally School in Snoqualmie, Washington. Twenty six of the leading automotive journalists from the Northwest drove and evaluated 20 different 2011 SUVs and crossovers during the competition.
The Pacific Northwest is true SUV territory and remains one of the nation’s top sales markets for the entire line of Volvo’s XC vehicles. During the one-day event, the XC90 was tested vigorously both on- and off-road. Pavement tests allowed the jurors to once again experience Roll Stability Control, the world-first anti-rollover safety system introduced in the XC90. Today, such systems are mandated by the National Highway Transportation Safety Administration (NHTSA) for SUVs and similar vehicles. Off-road, the XC90 shined with its advanced Instant Traction all-wheel-drive system, which places power to the wheel with the most traction.
I’d say it’s a timeless design.
Have a great week.
dan
Posted in Awards, news, safety, Volvo History, XC90 | 1 Comment »The day crime dropped 90% in Sweden
Shown are 1973 144′s (thin bumper and door handles recessed) decked out in Police trim ready for delivery outside, I think, our Torslanda factory. I suspect all the shady characters in Sweden were running in fear when Gothenborgs Posten ran this photo. Thanks Ulf for letting us run this photo.
UPDATE: Irv Gordon on History Channel/Nova January 26
UPDATE: Irv’s PBS special has aired, and I’ve never seen Irv look so good. Amazing what HD did for him!
Irv … you looked marvelous. ‘Never means NEVER’ for anyone asking, even Duane.
Through chuckles, Irv told me: “When the engine rebuild was finished, I went Duane’s shop to pick it up and it wouldn’t start. Duane adjusted the points and that worked. I drove it on the first test drive.”
I asked him some years back to let me driver it …you know how a Labrador twists his head when give a command he doesn’t understand, well, that’s what Irv did to me. Now you understand – “Never!”
Watch the full episode. See more NOVA scienceNOW.
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Irv just sent this over. For those who don’t know Irv Gordon, he has nearly 3 million miles on his 1966 Volvo P1800.
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I will be on a PBS station that carries NOVA…here in NY it will be channel 13 and channel 47 (History Channel) on my cable system. The broadcast is at 8:00PM…but you will have to check for NOVA on your system. The date is Jan 26.
I hope it won’t be anything embarrassing! LOL
Irv
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So lets boost Nielson ratings for Nova – at least for the evening of Wednesday, Jan. 26. PBS interviewed Irv while he drove a Nova crew around Long Island last year. Should be fun to watch.
dan
Posted in Irv Gordon, news, Volvo History | 5 Comments »Irv Gordon (2.850 million miles on his Volvo) makes PBS Nova
I can tell you, Irv gets more interview coverage than just about anyone here at Volvo. I know he does at least two interviews a week with TV, print, or radio. He and his Volvo will, in couple of years, reach 3 million miles. He probably knows every good food stop in America.
Don’t miss this special feature, “Can My Car Live Forever?” airing January 26, 2011 on PBS.
“Irv Gordon, a retired science teacher from East Patchogue, New York, has managed to keep his 1966 Volvo P1800 going for four decades and over 2.7 million miles. How has he managed it, and can this recipe for longevity help the human body go the extra mile? Neil deGrasse Tyson visits Irv and takes a spin in his one-of-a-kind car.”
Posted in Irv Gordon, news, Quality of Life, Volvo History | Comments OffOur first Open House since 1998 (I stand corrected since 2000)
Amazing how the years just blow by. Friends who work here now have sons and daughters working here, new cars have been launched, people change positions. So many things are different. But not our Open House.
Around nine months ago, Doug Speck, our CEO, told us it’s time to do one again. Working with Volvo Sports America (VSA) and Volvo Club of America (VCOA), we had one heck of a successful event. In all, about 370 club members showed up, putting 774 miles on our demo cars, testing City Safety with our XC60, trying Pedestrian Detection with Full Auto Brake (still haven’t gotten used to all those words) with our S60, drooling over our classic car collection, and having lunch served by VCNA employees.
Beside these loyal owners, what makes me proud are the 70 employees who gave up a Saturday to staff and support what needed to get done.
Owners who love their Volvos, employees who love their work. Nice combination.
Have a great weekend,
Dan
Update: 10/30/2010.
Seems Dave is onto something. He wrote that unless his eyes are playing tricks, he has a dash plaque with “REVOLVOLUTION”, “Open House 10th Anniversary”, “October 28th 2000″, “Rockleigh, NJ” and “Volvo for life”. Revolvolution was about launching our S60 back in 2000. Seems absolutely no one here remembered that event. And to think we launched our new S60 with this Open House. Someone is looking over our shoulders. Thanks Dave!

Parking crew at 6:45 a.m.

Brett and wife Carrie Ann from Colorado and Gretchen Adam (VCOA).

Staffers between Volvo C70 and P1900 (number 34).

R-Sport jackets.

Doug Speck addresses early morning group.

Briefings on product planning, overseas delivery and VDIS service tool.

Lunch prep by VCNA staffers.

Lunch time!

Raffle winner takes home a C70 (of course!).

Volvo.
Iron Man Irv Turns 70, Sets 3 Million Mile Goal

Irv Gordon with his 1966 Volvo P1800.
Happy birthday to our most famous and enduring brand ambassador, Irv Gordon of East Patchogue, Long Island.
Irv turns 70 today, an honorable achievement for anyone. But, with Irv, it’s always about big numbers. He’s driven more than 2.8 million miles in his 1966 Volvo P1800. And, today, on the big 7-0, he’s affirming his goal of reaching three million miles by the time he’s 73 – forever enshrining him as an iron man in automotive longevity.
Irv purchased his Volvo in June 1966, and immediately fell in love, driving 1,500 miles in the first 48 hours. With a 125-mile round-trip daily commute, a fanatical dedication to vehicle maintenance and a passion for driving, Irv logged 500,000 miles in 10 years.
In 1998 with 1.69 million miles, he made the Guinness Book of World Records for most miles driven by a single owner in a non-commercial vehicle. In 2002, he drove the car’s two-millionth mile down Times Square to national and international media attention.
Irv – like any mighty record-holder at the top of his game – is mindful of his legacy, as well as setting a record no one can beat.
“Three million miles by my 73rd birthday sounds right,” Irv recently said. “But, whether I reach that mark is more up to me than it is the car. The car’s parts have long proven they can take it, but I’m not so sure about my own. Either way, it will be a fantastic testament to the engineering genius of Volvo as well as to the resiliency of folks my age.
“Three million miles also is an iron clad number that I’d like to think sits right up there with DiMaggio’s consecutive game hitting streak. Who’s going to beat that? No one.”
However, Irv says he’s unsure what to do with his Volvo after three million miles, though he has considered selling it for no less than one dollar per each mile he’s driven.
“I used to think I’d park it in a museum where people will get to enjoy seeing the car that beat the odds – all with the same engine, same radio, same axles, same transmission and of course the same driver,” Irv said. “Now I think, ‘no way.’ I’ll either keep driving it or sell it for $3 million.”
And what would he do if he made $3 million off the car?
“I’d spend it on traveling,” he said. “Road trips, of course.”
To follow Irv’s adventures, follow him on Facebook or keep following our blog.
Posted in Irv Gordon, news, Volvo History | Comments OffCryptic Message
Last week, after posting a short history of our seat belt, I received an e-mail from Sören, a man of very few words, always cryptic. His message was something like: “What, Clive and Mary.” And that was it. No clue what he was getting at.
I sent an equally sparse reply: ‘?’. And of course, nothing back from Sören. So around 4 a.m. this morning, as my brain was fertilizing itself with sleep, a couple of synaptic nerves connected. Clive Bengtsson and Whiplash Mary. Sören and Christer did this video about Volvo safety – one of the best we’ve every done. There’s lots of Sören tweaks in it, so pay attention. Sören is like me working an easy Sudoku puzzle: I’m out of eraser long before I get it.
Good week to you all.
dan
Posted in distracted driving, General, news, pedestrian safety, safety, seat belt, Volvo History | 2 Comments »A journey that started with a ‘Click’

On July 14, 2010, our simple life saving device, the three-point seat belt, will forever be a part of American history. The Smithsonian National Museum of American History will officially accept Volvo’s three-point seat belt into their collection. On that day, with a press event for media, business, government and Smithsonian officials, a little bit of Volvo will forever be a part of Washington, DC.
About 18 months ago we called the Smithsonian to ask if they were interested in acquiring our three-point seat belt for their collection. After all, 2009 would mark the 50th anniversary of this invention. Calling them was kind of like rolling dice and hoping you connect all the dots in one easy phone call. I should know that by now, nothing is ever easy. As luck would have it, the Museum was working on a collection of automotive safety “firsts” and our seatbelt would be a key acquisition for the collection. However, first we had to document and they had to verify that we were first. Then we had to prove it was fitted as described, and that it was standard in our cars. What we finally agreed upon was that after 1961 all our cars were fitted with that seat belt.
Originally we were just going to give them a seat belt but since the process took so long, we finally had a belt mounted to a mock-up PV 544 driver side seat with floor pan, seat attachments and ‘B’ pillar for auto shows. We couldn’t authenticate the seat or belt came from a 1961, which is what the Smithsonian needed, so we bought a ’61, took out the original equipment and mounted it on a display stand. The Smithsonian then back-tracked the original car to its previous owner, authenticated that it rolled out of the factory with standard-fitted three-point belts, and I thought we were good to go. I felt like I was watching CSI, they were so thorough in their background searching. Thanks to a long time friend and Volvo restorer, Alan Prosser (www.alanauto.com) who tracked down what we needed, got it packed and sent it down to our Rockleigh headquarters. It turned out that finding a good, original seat that’s 50-years old was a tougher task than I could have ever imagined.
For over a year, our display sat, packed, ready to ship, on our loading dock, right next to our trash compactor. Yeah, can you feel the fear I had, almost daily, that someone would consider it trash and we’d be back to first base. I thank the Swedish Viking gods for protecting it from our compactor.
Finally late last month we got the call to ship. The display was repacked, shrink wrapped and sent on its way with kisses from all of us.

I doubt that Nils Bolin would have ever thought his invention would save more than 1 million people’s lives and that it would become standard in all cars, mandated by law in 1972. Through the years, Nils has received many awards and accolades, but I think this one simple donation would stand out as his crowning achievement, aside from personal thanks from people whose lives were saved by his invention.
Today we like to say there is a little bit of Volvo in all cars.
This July, we will be heading to Washington to present our three-point seat belt to the Smithsonian, a very good day for Volvo.
Dan
Below is our two-point seat belt. I think we sold it just for couple of years. When I had my first Volvo, ’58 444, there were mounting holes for seat belts, sold as an accessory. I bought a set, installed them and my father refused to use it, and I refused to drive him anywhere.

Good video of our seat belt’s history: http://www.youtube.com/volvocarsnews#p/u/53/xQFrBX84RVY
Posted in Awards, customer care, distracted driving, news, pedestrian safety, Quality of Life, safety, seat belt, Volvo History | 2 Comments »Pike’s Peak takes real Swedish Ball Bearings
Good finish for Richard Bailey’s 122. Not bad for 4 cylinders.
I used to navigate a 140 in SCCA Pro Rally. Always, sort of, wanted to do Pike’s Peak with Wayne Baldwin but just never happened. He ran a 240 turbo up it one time. Melted the cylinder head to a point where you could see the valve stems tubes through the head w/o taking off the exhaust manifold.
http://applefarmerracing.com/pp2010.html
Good weekend to you all.
dan
Posted in General, news, Volvo History | Comments Off




