Why people smile when they sit in our cars
PV444 1958 S60 2011 When I brought home my first Volvo, a ’58 PV444, I didn’t noticed how uncomfortable the seats were. After I drove from Torrance to my Aunt and Uncle’s home in Livermore – about 300 miles – I couldn’t wait to get out of that car. I later bought a seat [...]
Scandinavian Architecture
Growing up in the 60′s, Danish furniture was the in style. Teak desks with rounded corners and dressers with no handles – just hand holds carved out from doors or those really nice blended in recessed 1/2 round edges. The drawers worked so smoothly and there were no metal rails. Later in life, I learned [...]
Media Introduction – S60 R-Design
We recently held a U.S. media road and track event with our S60 R-Design. Our driving route took us through Napa, CA and over some wonderful twisting roads back down into the San Joaquin Valley, and then over to Thunder Hill Race Track in Willows, CA. Randy is our press fleet manager, route course finder [...]
We’ve been waiting since March
Sorry for not posting more lately, I’ve just been buried with the XC Adventure out west, then a trip to Road America for MAMA (Midwest Automotive Media Association) for a ride event, and support work with “Drive Towards Zero” in Washington DC later this week. “Drive Towards Zero” is Volvo’s vision of a future entirely free [...]
New S60 T5 arriving this month
We’re just announcing pricing for S60 T5 – $30,975. Honestly…a bargain. If you have driven this car, you’ll understand. If not, we have a surprise waiting for you. I and couple comrades, have been working with media to help them understand what we are up to and what this car can do for consumers. The [...]
Real world test of City Safety
I know Bill, and he’s far from an “inept driver” as one commenter alludes to regarding this “2011 Volvo S60: A drivers car that makes better drivers” Boston.com article. Stuff happens, and in this case we saved all the hassles associated with a minor accident. Here is Clifford’s counterpoint to Bill’s piece. To an extent, [...]
I just love the sound of fine machinery
Brian Douglas, KSFO Motoring, Automotive News Talk recorded this today out at Oregon Raceway Park. This track is located in eastern Oregon near the very small town of Grass Valley – basically wheat fields with beautiful vistas. Brian, with Andy Pobst of K-PAX at the helm, sat shotgun – oh the smell of hot pavement in the [...]
Good reason to watch TV
Hi Bloggettes. This just came over from our Marketing group: ___ The launch of the All-New Naughty Volvo S60 is right around the corner and our S60 media launch has begun. We have two very exciting media events we would like to share with you. 1. Automobile and Motor Trend Video Showcase featuring Jean Jennings [...]
And I was forbidden to do this kind of test
I’m up in Newberg, OR for two weeks of S60 launch activities with about 120 US and Canadian journalists. Amazing how weather up here is very much like Sweden. Stunning when the sun comes out, gray otherwise. Anyway, last year James and I told our counterparts in Sweden we would be fine acting as ‘dummies’ [...]
Just Saw a Black 2011 S60
As we get close to launch date, we’re getting more S60′s at NJ office. Out back, in our Service Methods Shop, there are a couple of black ones. Black doesn’t photograph well – at least not with my skill set – so better to show nice pretty ones and leave black to your imagination. But [...]
