History Channel – Sliced – From Seat Belt to Flame Thrower
In early January, we fielded a call from one of History Channel’s segment producers, Powder House Productions. “We are starting a new show on History Channel, can you guys send us a seat belt and air bag?” In my world that’s on open invitation, kind of like you going into a candy shop with [...]
Our future is about Prevention
Some cool news about XC60 via the below press release. dan — Volvo Cars’ active safety system German ADAC test winner The largest automotive organization in the world, German ADAC, has carried out an extensive comparison test of different automatic speed and distance control systems. Volvo XC60 clearly won the test in which six different [...]
How about a contest?
Safety is difficult to demonstrate. BMW’s motor and exhaust sound great when you turn the key. Mercedes’ doors clunk like a bank vault. But, Volvo safety is well hidden, just waiting for that one miserable day in our life. XC60 has been different in that you can test drive our City Safety system at any [...]
VCOA meets VAPG
It’s always nice to meet folks who are as passionate about the Volvo brand as we are. A couple weeks ago, I had the opportunity to attend my first Volvo Club of America (VCOA) owners meeting at our super-secret test facility located outside Phoenix, Arizona. Actually, I’ll let the secret out of the bag. Internally [...]
Volvo Announces Pricing of the New 2010 XC60
The following is Volvo’s press release announcing pricing of the 2010 XC60. Check it out: San Francisco, Calif. (Jan. 29, 2009) Anticipation is growing as Volvo Cars of North America, LLC, (VCNA) today announced pricing of the exciting new 2010 Volvo XC60 T6 AWD small premium utility. With a starting price of just $37,200* for [...]
Media Launch for XC60 – Jan. 19-30
We’re starting today near San Francisco, Sausalito area, to show U.S. media our XC60. We have four groups of about 30 journalists in each group, meeting with us to go over details about our newest Crossover. This starts with presentations by out lead safety guy Thomas Broberg and Global Project leader Lars Blenwal, both from [...]
