Real world accident research – Real world results
Many of you know this bit of Volvo history but please bear with me on this refresh. Since 1972, Volvo in Sweden has investigated real world accidents that happen within about an hour’s drive of our Torslanda HQ. A team of researchers head to a site, take measurements, interview people and sometimes take the car into [...]
New S60 T5 arriving this month
We’re just announcing pricing for S60 T5 – $30,975. Honestly…a bargain. If you have driven this car, you’ll understand. If not, we have a surprise waiting for you. I and couple comrades, have been working with media to help them understand what we are up to and what this car can do for consumers. The [...]
An ELECTRIC event this week in Detroit
I’m at this year’s North America International Auto Show in (really cold) Detroit, where on Tuesday we will unveil a crash tested Volvo C30 DRIVe Electric, the world’s first showing of safety in an electric car. Our focus is to bring the same kind of safety engineering leadership we do with all our cars into [...]
LA Auto Show Was Electric
Been doing this show for longer than I care to remember, and I have never seen such excitement over a single breed of cars. Really, no one expects them to be our saving grace from global warming, but every bit helps. I have never driven one, until last week. Amazing to drive. Quite smooth, and [...]
Real world test of City Safety
I know Bill, and he’s far from an “inept driver” as one commenter alludes to regarding this “2011 Volvo S60: A drivers car that makes better drivers” Boston.com article. Stuff happens, and in this case we saved all the hassles associated with a minor accident. Here is Clifford’s counterpoint to Bill’s piece. To an extent, [...]
Our first Open House since 1998 (I stand corrected since 2000)
Amazing how the years just blow by. Friends who work here now have sons and daughters working here, new cars have been launched, people change positions. So many things are different. But not our Open House. Around nine months ago, Doug Speck, our CEO, told us it’s time to do one again. Working with Volvo [...]
And I was forbidden to do this kind of test
I’m up in Newberg, OR for two weeks of S60 launch activities with about 120 US and Canadian journalists. Amazing how weather up here is very much like Sweden. Stunning when the sun comes out, gray otherwise. Anyway, last year James and I told our counterparts in Sweden we would be fine acting as ‘dummies’ [...]
Best Review of Pedestrian Safety I’ve Seen
Very good description and demonstration by our Naughty Tour host. Good holiday weekend to all our friends in the US. The rest of you…well it’s just two days to Monday. dan
The ‘Naughty Volvo Tour’ Coming to a City Near You
An S60 hello to you all. Last year we took XC60 on tour. Our goal was to show something completely different in two ways: design and safety. No other Volvo ever looked as good, (okay, I think the first C70 Coupe was stunning, especially in Saffron color), but the XC60 was really the first showing [...]
