Is an 11 year old design – timeless?
Around 1995, in our Rockleigh office, we had drawings of concepts that VCC was working on. One was an SUV. Then one day the drawing was gone. No one fessed up to taking it, it was just ‘gone’. Rolling forward to 2000 when we showed XC90, I’ll be darned if that wasn’t it..I mean the [...]
It all started at the Detroit Auto Show – 1997
The first ever international debut of a Volvo car in North America was our C70 Convertible. Never before were we given the responsibility to put an event this important together out of our HQ in NJ. It went perfectly. Peter Horbury did an awesome job explaining about his new design and where our future would [...]
Hot from Geneva, Switzerland International Motor Show – S60 Debut
This just in from James: March 2: It was standing room only in the Volvo stand at the Geneva Motor Show this morning. It was so packed, you almost couldn’t move. Like almost all the other brands, Volvo’s press conference, while filled with flashy images and big music, was subdued and to the point. Stephen [...]
Something nice to watch – next generation S60
You know, there are times when music, images, and story just seem to be so interwoven that it is like watching someone play the piano and seeing music in colors. As with Scandinavian design, this piece seems so very Swedish. There is also a brief piece where Peter Horbury meets Mr. Armagan. I think that [...]
What if we did a retro PV544?
The new VW Beetle was shown in 1994 as Concept 1 at the North American International Auto show in Detroit, Mich. It had all the charm of the old Beetle and had the same basic shape and design, very nice looking actually. Years later, we took media to Sweden to show them our XC90 rollover [...]
We kept the toy and threw away the box
So here’s this Brit – nice suit, kind of like what one would expect from someone being head of design for a car company – but he talks with an British accent. Ok, what the heck does he know about Swedish car design? I think in those days, the head of any department in Sweden [...]
