Twilight Winners Collect Their Prizes – New S60 R-Designs
Jessica T., of State College, Pa., now owns a little piece of Edward Cullen after winning Volvo’s “Journey to the Wedding” Contest. Thorpe picked up her shiny new Volvo S60 R-Design – the exact car Edward drove in “The Twilight Saga: Breaking Dawn – Part 1” last week at Volvo State College. Here’s what Jessica [...]
Funny how driving a Volvo was once for your parents
Hannah certainly didn’t get enough time, just one weekend, in our S60 R-Design, but it seems we made an impression worth passing along to you guys. Years ago, pre-www.com time, the only way to get information about products was advertising – that’s what made Ad Men so important. Advertising was king of information distribution. In [...]
Going to the Chapel…in a Volvo S60
I doubt Bram Stoker ever thought his 1897 tale of Dracula would lead to today’s vampire obsession. But, like any good story, he took our worst fears and penned something more gruesome. Maybe he was the Stephen King of his day. Well, a good story never gets buried, destroyed with a wooden stake, killed with [...]
Interesting S60 R-Design forum posting
This came across my desk, well not really my ‘desk’ but an email from a friend. I swear…we didn’t give him a new S60 R-Design for his thoughts. As I mentioned in other forums…this is a great commuter car for people who love to drive. The handling is great, acceleration is great, stylish and distinctive also. [...]
Media Introduction – S60 R-Design
We recently held a U.S. media road and track event with our S60 R-Design. Our driving route took us through Napa, CA and over some wonderful twisting roads back down into the San Joaquin Valley, and then over to Thunder Hill Race Track in Willows, CA. Randy is our press fleet manager, route course finder [...]
August 2 – SwedeSpeak – Twitter Chat with Volvo’s S60 R-Design Mgr.
Volvo is going to be starting Twitter chat sessions on a bi-weekly basis called Swede Speak. They will feature a new topic each time. Join us for our second chat on Tuesday, Aug. 2 from 2-3 p.m. EST for a 140 character chit chat with Frank Vacca, Volvo’s S60 R-Design Product Manager. When we first [...]
New York Auto Show
Just came back from one of the best auto shows this year, at least here in the U.S., and we didn’t even show something new. Here are a few things about auto shows you probably never thought about: An environmentally induced illness that everyone gets Media folks wanting press kits Miserable food Lack of sleep Auto [...]
New York Auto Show 2011
First, check back on Wednesday this week. We have some really interesting news about S60 R-Design. Second, Rich is a long time friend and fellow Volvo employee who retired couple of years ago. Every so often we do “Toy Day” at our Rockleigh, HQ. Meaning bring in your toys and we’ll do lunch. Barry brought [...]
