An interview with Hans Nilsson – 60 Series Project Manager
Hans – aka Hasse – and I worked together in our Parts group, around 1982. I forgot what he did, heck, I hardly remember what I did, but his young family was here for six months and lived close to us in NJ. Amazing how quickly time passes, he’s now a grandfather and gone from [...]
Early holiday present to employees for a job well done
As mentioned in some prior blog posts, all too often employees might think this is just another job, a 9-5 gig (yeah right, most work much more than that, meaning they take pride in what they do and when having fun, time flies). But when we get customer letters about how they believe our car [...]
Your Concept Car (YCC)
When we first announced Concept You, my mind clicked to Your Concept Car (YCC). Back in 2004, at the Geneva Auto Show we presented a car designed by women, for women. I know, Detroit has done “women’s cars” but they missed the point. Sure focus groups help understand women’s needs but to turn five really talented female VCC [...]
Another bit of good news
The following graph came from Edmunds.com news service today. I haven’t seen this kind of positive strength in the market, or for our brand in years. Of course the economy took a nasty swipe at everyones sales, yet I think what is encouraging is our car sales seem to be heading North – with all fingers crossed. [...]
Good reason to watch TV
Hi Bloggettes. This just came over from our Marketing group: ___ The launch of the All-New Naughty Volvo S60 is right around the corner and our S60 media launch has begun. We have two very exciting media events we would like to share with you. 1. Automobile and Motor Trend Video Showcase featuring Jean Jennings [...]
History Channel – Sliced – From Seat Belt to Flame Thrower
In early January, we fielded a call from one of History Channel’s segment producers, Powder House Productions. “We are starting a new show on History Channel, can you guys send us a seat belt and air bag?” In my world that’s on open invitation, kind of like you going into a candy shop with [...]
