A journey that started with a ‘Click’
On July 14, 2010, our simple life saving device, the three-point seat belt, will forever be a part of American history. The Smithsonian National Museum of American History will officially accept Volvo’s three-point seat belt into their collection. On that day, with a press event for media, business, government and Smithsonian officials, a little bit [...]
Something w/o words
Around 1998 we took small group of media to Finland to drive our new S80 with Stability Control technology, I think we were one of the first to mass produce the technology. One journalist wrote: It’s like having God’s hand on your shoulder.
dan
Importance of wearing seat belts
This came over our news desk recently. Amazing that some people, even a Volvo driver, believe they will never get in an accident. A couple of years ago, while talking with the head of PR at State Farm, he said that a driver can expect an accident once every 12 years. Granted, probably not life [...]
