I once spent 30 minutes trying to explain why our cars are safe
Many years ago, a really sweet lady called and wanted to know why our S80 received 4/5 Stars from NHTSA verses a Camaro that achieved 5/5 Stars. In defending what we do, I offered that we don’t prepare for just one type of real world crash. We are similar to a decathlon athlete in that [...]
Children Left In Cars
In 2010 about 50 children, along with an untold number of pets, died from being accidentally left in cars. Last year that number dropped to 33 thanks to more public awareness of the issue. NPR reported last July that this situation often develops when our daily driving routine is disrupted: http://www.npr.org/2011/07/12/137790387/leaving-kids-in-hot-cars-foul-or-forgivable . To me, that was a surprise. In some cases, drivers [...]
Early holiday present to employees for a job well done
As mentioned in some prior blog posts, all too often employees might think this is just another job, a 9-5 gig (yeah right, most work much more than that, meaning they take pride in what they do and when having fun, time flies). But when we get customer letters about how they believe our car [...]
Will Volvo stop doing crash tests in 10 years?
We got this interesting question on Twitter a few days ago, and it deserves some Volvo discussion. The question doesn’t have a simple answer. In 10 years, when most new cars will have some level of pre-crash technology – much like most cars today have some level of ABS – we will still need to [...]
“I got into an accident”
How many times have you heard that? Rarely do you hear, “I avoided an accident.” Why? Well for me, I’d rather not admit I was about to hit someone, it kind of reflects on my inattentiveness or inability to control a driving situation, and we all know I’m a perfect driver (not really). The point [...]




