Iron Man Irv Turns 70, Sets 3 Million Mile Goal
Happy birthday to our most famous and enduring brand ambassador, Irv Gordon of East Patchogue, Long Island.
Irv turns 70 today, an honorable achievement for anyone. But, with Irv, it’s always about big numbers. He’s driven more than 2.8 million miles in his 1966 Volvo P1800. And, today, on the big 7-0, he’s affirming his goal [...]
Cryptic Message
Last week, after posting a short history of our seat belt, I received an e-mail from Sören, a man of very few words, always cryptic. His message was something like: “What, Clive and Mary.” And that was it. No clue what he was getting at.
I sent an equally sparse reply: ‘?’. And of course, nothing [...]
A journey that started with a ‘Click’
On July 14, 2010, our simple life saving device, the three-point seat belt, will forever be a part of American history. The Smithsonian National Museum of American History will officially accept Volvo’s three-point seat belt into their collection. On that day, with a press event for media, business, government and Smithsonian officials, a little bit [...]
What if we did a retro PV544?
The new VW Beetle was shown in 1994 as Concept 1 at the North American International Auto show in Detroit, Mich. It had all the charm of the old Beetle and had the same basic shape and design, very nice looking actually. Years later, we took media to Sweden to show them our XC90 rollover [...]
