Why people smile when they sit in our cars
PV444 1958 S60 2011 When I brought home my first Volvo, a ’58 PV444, I didn’t noticed how uncomfortable the seats were. After I drove from Torrance to my Aunt and Uncle’s home in Livermore – about 300 miles – I couldn’t wait to get out of that car. I later bought a seat [...]
Scandinavian Architecture
Growing up in the 60′s, Danish furniture was the in style. Teak desks with rounded corners and dressers with no handles – just hand holds carved out from doors or those really nice blended in recessed 1/2 round edges. The drawers worked so smoothly and there were no metal rails. Later in life, I learned [...]
Media Introduction – S60 R-Design
We recently held a U.S. media road and track event with our S60 R-Design. Our driving route took us through Napa, CA and over some wonderful twisting roads back down into the San Joaquin Valley, and then over to Thunder Hill Race Track in Willows, CA. Randy is our press fleet manager, route course finder [...]
S60 earns Top Safety Pick Award from IIHS
Ok, a little chest pounding and few Viking high fives are going around our office today. Interesting about roof strength standard and IIHS results. March 24, 2011 Volvo S60 earns Top Safety Pick award The 2012 Volvo S60 earns the Institute’s Top Safety Pick award for good performance for front, side, rollover, and rear crash [...]
“Naughty Tour” S60 Winners Announced
The S60 toured the country last year, and when people flocked to check it out, they also had the opportunity to win their own S60 T6 – and a trip to Gothenburg. Three winners were selected from each of the regions: Kyle Hudson of Pompano Beach, Fla., Peter Koch of Conshohocken, Pa., and Karen Stevenson [...]
New S60 T5 arriving this month
We’re just announcing pricing for S60 T5 – $30,975. Honestly…a bargain. If you have driven this car, you’ll understand. If not, we have a surprise waiting for you. I and couple comrades, have been working with media to help them understand what we are up to and what this car can do for consumers. The [...]
Real world test of City Safety
I know Bill, and he’s far from an “inept driver” as one commenter alludes to regarding this “2011 Volvo S60: A drivers car that makes better drivers” Boston.com article. Stuff happens, and in this case we saved all the hassles associated with a minor accident. Here is Clifford’s counterpoint to Bill’s piece. To an extent, [...]
Irv Gordon’s newest friend
The day before last week’s Open House in Rockleigh, Stephen Jacoby, our new CEO of Volvo Cars, Sweden (and rest of our Volvo world) came by to meet with employees. “I spent years working to take market share away from Volvo as head of VW group US. Now I am going to work on taking [...]
Best Review of Pedestrian Safety I’ve Seen
Very good description and demonstration by our Naughty Tour host. Good holiday weekend to all our friends in the US. The rest of you…well it’s just two days to Monday. dan
