Midir Alloy Wheel
Last week, we had our S60 T5 serviced. Our local retailer always has something interesting in their showroom, so while we waited I looked at a white C70. Now white is not my color of choice for that car. It begs to be black with blacked out windows. Oh the Viking Gods got all of [...]
I’m a bargain hunter
I’m a hobby woodworker. Why? It’s something tangible and I love the smell of wood being worked. I like building stuff that I can pass along to my kids and to my kids’ kids. Looking back on life, I have nothing from my fathers or grandparents, so for me, I want to leave something behind for my [...]
The Volvo S60: Modern Scandinavian Design
Every effort to ensure that Volvo’s standards of luxury and performance were met went into the creation of the Volvo S60. That is why every inch of the design, from the headlights to the taillights, is based upon the Scandinavian design principles of form and function. Each and every aspect of the Volvo S60 was [...]
Why people smile when they sit in our cars
PV444 1958 S60 2011 When I brought home my first Volvo, a ’58 PV444, I didn’t noticed how uncomfortable the seats were. After I drove from Torrance to my Aunt and Uncle’s home in Livermore – about 300 miles – I couldn’t wait to get out of that car. I later bought a seat [...]
Scandinavian Architecture
Growing up in the 60′s, Danish furniture was the in style. Teak desks with rounded corners and dressers with no handles – just hand holds carved out from doors or those really nice blended in recessed 1/2 round edges. The drawers worked so smoothly and there were no metal rails. Later in life, I learned [...]
Media Introduction – S60 R-Design
We recently held a U.S. media road and track event with our S60 R-Design. Our driving route took us through Napa, CA and over some wonderful twisting roads back down into the San Joaquin Valley, and then over to Thunder Hill Race Track in Willows, CA. Randy is our press fleet manager, route course finder [...]
S60 earns Top Safety Pick Award from IIHS
Ok, a little chest pounding and few Viking high fives are going around our office today. Interesting about roof strength standard and IIHS results. March 24, 2011 Volvo S60 earns Top Safety Pick award The 2012 Volvo S60 earns the Institute’s Top Safety Pick award for good performance for front, side, rollover, and rear crash [...]
“Naughty Tour” S60 Winners Announced
The S60 toured the country last year, and when people flocked to check it out, they also had the opportunity to win their own S60 T6 – and a trip to Gothenburg. Three winners were selected from each of the regions: Kyle Hudson of Pompano Beach, Fla., Peter Koch of Conshohocken, Pa., and Karen Stevenson [...]
New S60 T5 arriving this month
We’re just announcing pricing for S60 T5 – $30,975. Honestly…a bargain. If you have driven this car, you’ll understand. If not, we have a surprise waiting for you. I and couple comrades, have been working with media to help them understand what we are up to and what this car can do for consumers. The [...]
Real world test of City Safety
I know Bill, and he’s far from an “inept driver” as one commenter alludes to regarding this “2011 Volvo S60: A drivers car that makes better drivers” Boston.com article. Stuff happens, and in this case we saved all the hassles associated with a minor accident. Here is Clifford’s counterpoint to Bill’s piece. To an extent, [...]
