Catching up with the Twilight XC60 Winner
In honor of The Twilight Saga: Breaking Dawn Part 1, which opens in theaters in 2 weeks, we checked in with some previous Volvo/Twilight contest winners. Below is the first update from Varun Jain, winner of the “Lost in Forks” contest in Canada – and the lucky winner of the actual XC60 Edward (Robert Pattinson) [...]
Scandinavian Architecture
Growing up in the 60′s, Danish furniture was the in style. Teak desks with rounded corners and dressers with no handles – just hand holds carved out from doors or those really nice blended in recessed 1/2 round edges. The drawers worked so smoothly and there were no metal rails. Later in life, I learned [...]
An easy way to get a speeding ticket: Drive an XC60
At least according to Warren Brown, Washington Post automotive writer. I’ve been where Warren has: Lulled out of full consciousness while driving by flashing red lights, in my case talking with a business analyst about Volvo’s brand image at 1:00 am on the 91 freeway in Irvine, CA. I was charged $300 for crossing a [...]
The ‘Naughty Volvo Tour’ Coming to a City Near You
An S60 hello to you all. Last year we took XC60 on tour. Our goal was to show something completely different in two ways: design and safety. No other Volvo ever looked as good, (okay, I think the first C70 Coupe was stunning, especially in Saffron color), but the XC60 was really the first showing [...]
The 41-Year-Old Twilight Virgin
It will come as no surprise to most that author Stephanie Meyer’s Twilight series isn’t written for or marketed toward those with a Y chromosome. As I posses this bit of human DNA, I haven’t made a tremendous effort to read these enormously successful novels. Aside from skimming the jacket covers, my knowledge of these [...]
Word Smithing 101
When Toyota announced their Star Safety System, we started to scratch our heads like, “Gosh, what makes that so special?” I put together lists of what Volvo had, when we had it, when it was fitted, to what models, if there were any markets we didn’t have something fitted … and it became overwhelming. So [...]
Vampire Time Again
Nice photography for this TV commercial with Edward’s XC60 from The Twilight Saga: Eclipse. Don’t forget to enter and play the game to win an XC60 just like Edward drives at http://www.lostinforks.com/. dan
What does the History Channel, a Spy Car, and soon to be crushed XC60 have in common?
A lot! About four months ago the History Channel’s newest series, Sliced, called and wanted to get a seat belt and air bag to cut open. Told them we’ll give them a whole car and it seems we caught them completely off guard. We gave them an XC60 that was heading to US Customs certified crusher. [...]
Volvo XC60 Wins Prestigious 2010 International Truck of the Year Award
Holy Cow! Just realized we started this blog November 24, 2008. Our goal was to support XC60 launch, but it also gave us an opportunity to look inside what we do. What a fitting one-year anniversary then to have XC60 acknowledged at this week’s Los Angeles Auto Show. No one person in our company can [...]
What Drives Edward – XC60 contest winners
Given the overwhelming response to the What Drives Edward contest, we decided to give away XC60s to the first and second person to complete the game. Special congratulations go to Beth G. of Illinois and Jeanettte U. of Georgia for taking home a shiny new Volvo, just like Edward’s. For all the details, click here. [...]
