When is a Volvo a Bobo?
Bobos are for four-year-olds! I guess at that age you are just unable to pronounce ‘V.’ My kids did the same thing. Hearing them say Bobo was always funny, but I believe that even at a young age a car can be something special to little folks. The following came in from Alex in our Social Media group: “Essentially this girl [...]
A Conversation with Andy Pilgrim
Driving is a special privilege. Andy Pilgrim had lots to say on the topic of driving and these five words are just one way to summarize the forty minute conversation we had with him yesterday. While these five words convey a message that should be obvious, many people simply view driving as a rite of [...]
It’s time to stop counting cylinders
In the last blog entry we mentioned the gas engine isn’t dead. Today Volvo Car Corporation announced that we are far from dead on Internal Combustion (IC) concepts. Next week, at Frankfurt’s International Auto Show, Volvo will unveil more about our future use of IC platforms. The main thrust is that our future will be [...]
Media Introduction – S60 R-Design
We recently held a U.S. media road and track event with our S60 R-Design. Our driving route took us through Napa, CA and over some wonderful twisting roads back down into the San Joaquin Valley, and then over to Thunder Hill Race Track in Willows, CA. Randy is our press fleet manager, route course finder [...]
Three Volvo Concepts to Stir Your Imagination
The first two video’s were NOT done by Volvo, but folks with awesome CG skills. I think our design direction, as shown with the production S60 and Concept Universe, are just the beginning in pushing our dreams into reality. Each car brand tries to find uniqueness in their designs. Down curves, up curves, in your face front grills, [...]
Infographic: Cell Phone Laws While Driving
Great article over at Edmunds about state by state cell phone restrictions. A few weeks ago, I wrote I’ve put my texting and phone use on hold while driving. Just did a 1200 mile round trip drive and didn’t text once. Ok, I did answer my phone a couple of times, but where I’m normally [...]
Hey! It’s all about baseball
First, I’m not really a baseball kind of guy, guess cause I was never coordinated enough to get a bat to meet a ball, much less remember who I was suppose to throw it to, but this is one cool app. At Bat 2011, which launches on Opening Day, March 31, will provide exclusive and [...]
Monday mornings can be sooo nice
You know…Swedes are strong willed folks. When they set their minds do to something it gets done. For quite some time we have been working on improving vehicle quality. Oh, not that what we did in our past wasn’t good, we just knew we could do better. While this isn’t a resting point for us, it is conformation that [...]
UPDATE: Irv Gordon on History Channel/Nova January 26
UPDATE: Irv’s PBS special has aired, and I’ve never seen Irv look so good. Amazing what HD did for him! Irv … you looked marvelous. ‘Never means NEVER’ for anyone asking, even Duane. Through chuckles, Irv told me: “When the engine rebuild was finished, I went Duane’s shop to pick it up and it wouldn’t [...]
An ELECTRIC event this week in Detroit
I’m at this year’s North America International Auto Show in (really cold) Detroit, where on Tuesday we will unveil a crash tested Volvo C30 DRIVe Electric, the world’s first showing of safety in an electric car. Our focus is to bring the same kind of safety engineering leadership we do with all our cars into [...]




