Auto Shows
Diane DiCola, our Product and Merchandising Manager in Philly, sent this image of setting up for the Philadelphia Auto Show last month. For those that have never had the privilege of setting up an event, anything that can go wrong will go wrong. Even for regional shows, like this one, the logistics are daunting. One [...]
Photograph
(Thanks Pasccal for these images.) 10 points if you can name the woman. 10 points if you can name the model Volvo. 100 points if you can name the model year of the Volvo.
1988 Chicago Auto Show
I was not there but a young Tom Klockau was. Nice photos and cute story. Okay, I do have a soft spot for our Swedish Bricks of that era. And Irv Gordon’s car was on display, at a mere 1 million miles. She looks the same today. Chicago Auto Show 1998 dan
U.S. Seat Belt usage at an all-time high
So I’m thinking, “why has this seat belt trend been so slow?” I suspect that what has taken place since 1972 when three-point belts were mandatory and then years later when laws were passed to force people to use belts, was a generational thing. My parents did not like seat belts – “I won’t [...]
What a storm!
Rockleigh (Volvo Cars of North America) took a nasty hit. I’ve never seen us close for two days. Laura in our PR department is still without power. This morning, she was on a quest for a cup of coffee, and only McDonald’s was open, and there was a 10 minute wait. Most importantly, it seems [...]
Welcome to Irv Gordon’s Club
On my ‘old’ ’98 XC70, I have 231k miles and change. I guess in another 20 years, it might be near Irv’s first million … Congrats to Selden Cooper, the latest Volvo driver to break the million barrier. Below is his story. dan Maryland Man Becomes Latest Volvo “Million Miler” ROCKLEIGH, N.J. (Oct. 18, 2012) [...]
Volvo for life Awards: Where are they now? (Earnestine Russell-Drumgold)
Introduced in December 2002 by Volvo Cars of North America (VNCA), the Volvo for life Awards became the largest-ever national search for and celebration of everyday heroes. Since 2002, VCNA received more than 10,000 nominations from all 50 states, provided more than $1 million in awards and contributions in honor of heroes, and more than [...]
SRAM Racing and Volvo
One of the great things about our pretty cars is that they take to hard-use very well. I’ve driven them in sand, mud, rocks, non-roads and snow. I once buried my XC70 about half-way to its door handles in a snow ditch and had to get a tow truck to drag us out – my [...]
A Brand Video About People
Around 1991 we were looking for a new advertising agency. When this happens, an agency that is presenting their proposal will show us what they think our brand is about, and some hit it dead on. One agency used a video where different people gave the same speech, cut it into segments and then compiled the [...]
Wonder if Buzz wants one in “Moon Dust” color?
I once owned a Sony 4-track reel-to-reel tape deck. I picked it up in Japan during one of my tours of SE Asia. When I returned home, I wired it up to our TV and taped the whole lunar landing event. Because it was a 4-track deck, I could only record onetrack at at time on [...]
