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What Drives Edward – XC60 contest winners

Posted by Anna Kruchowski on Dec 3, 2009 in General, XC60 General

Given the overwhelming response to the What Drives Edward contest, we decided to give away XC60s to the first and second person to complete the game.  Special congratulations go to Beth G. of Illinois and Jeanettte U. of Georgia for taking home a shiny new Volvo, just like Edward’s. For all the details, click here. [...]

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Photos from New Moon L.A. Premiere

Posted by Anna Kruchowski on Nov 19, 2009 in General

Here are two photos from Monday’s premiere of New Moon in Los Angeles. Winners of our New Moon premiere ticket sweepstakes “What Drives Edward” pose with New Moon star Ashley Greene… …and Robert Pattinson. From left to right:  Victoria Beringer and Laura Beringer (U.S. winners from Chicago), Katy Cooke and her husband David Cooke (UK [...]

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New Moon Goes Viral

Posted by Anna Kruchowski on Nov 13, 2009 in General

That headline probably comes as no surprise, since the new Twilight movie and Edward Cullen’s new XC60 have blanketed the Internet as of late. But, now Ad Age tells us that it’s official. Our What Drives Edward campaign appeared on this week’s Top 10 Viral Video Ads Chart. Edward and his XC60 are at number [...]

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What Drives Edward

Posted by Anna Kruchowski on Oct 20, 2009 in General, XC60 General

On November 20, the second movie in the Twilight Series, Twilight Saga: New Moon, will premiere in theaters worldwide. Our C30 was prominently featured in the first movie and in this next chapter of the Twilight series the XC60 will be the star. Now the cool part:  we’ve created a unique online campaign that emphasizes [...]

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