An interview with Hans Nilsson – 60 Series Project Manager
Hans – aka Hasse – and I worked together in our Parts group, around 1982. I forgot what he did, heck, I hardly remember what I did, but his young family was here for six months and lived close to us in NJ. Amazing how quickly time passes, he’s now a grandfather and gone from [...]
Early holiday present to employees for a job well done
As mentioned in some prior blog posts, all too often employees might think this is just another job, a 9-5 gig (yeah right, most work much more than that, meaning they take pride in what they do and when having fun, time flies). But when we get customer letters about how they believe our car [...]
Real world accident research – Real world results
Many of you know this bit of Volvo history but please bear with me on this refresh. Since 1972, Volvo in Sweden has investigated real world accidents that happen within about an hour’s drive of our Torslanda HQ. A team of researchers head to a site, take measurements, interview people and sometimes take the car into [...]
AutoWeek – Ruling the Roost
Colorado is really beautiful. I can see why people move there and stay. We were out in Gateway, which is in the western part of Colorado, and couldn’t have found a better place to play with our XC. AutoWeek Ruling the Roost dan
XC Adventure – Race Across the States
Taking adventure to the extreme Our range of XC vehicles, the XC60, XC70 and XC90, have been perennial best sellers globally since their respective introductions (in the XC90′s case, that was 2002). And for years we’ve talked about the buyers of these vehicles living life to the extreme. Next week we are asking a few [...]
Fun Volvo Pics
We get some of the nicest pictures from our friends in the media. The two here are from Danica Laub and Alan Hasemeyer. Danica used to work in PR at Mazda. She finally realized she was never going to be able to afford that ski chalet in Aspen working in the car industry. She picked [...]
An easy way to get a speeding ticket: Drive an XC60
At least according to Warren Brown, Washington Post automotive writer. I’ve been where Warren has: Lulled out of full consciousness while driving by flashing red lights, in my case talking with a business analyst about Volvo’s brand image at 1:00 am on the 91 freeway in Irvine, CA. I was charged $300 for crossing a [...]
Word Smithing 101
When Toyota announced their Star Safety System, we started to scratch our heads like, “Gosh, what makes that so special?” I put together lists of what Volvo had, when we had it, when it was fitted, to what models, if there were any markets we didn’t have something fitted … and it became overwhelming. So [...]
Twilight Fans – Get Lost in Forks
Get lost in Forks. Are you a TWILIGHT SAGA devotee? Then you’ll want to read further. Volvo is challenging all Twilight fans again this year with a new online promotion. Visit www.LostinForks.com for the chance to win a pair of tickets to The Twilight Saga: Eclipse world premiere in Los Angeles on June 24, and [...]
History Channel – Sliced – From Seat Belt to Flame Thrower
In early January, we fielded a call from one of History Channel’s segment producers, Powder House Productions. “We are starting a new show on History Channel, can you guys send us a seat belt and air bag?” In my world that’s on open invitation, kind of like you going into a candy shop with [...]
