Word Smithing 101
When Toyota announced their Star Safety System, we started to scratch our heads like, “Gosh, what makes that so special?” I put together lists of what Volvo had, when we had it, when it was fitted, to what models, if there were any markets we didn’t have something fitted … and it became overwhelming.
So I [...]
Twilight Fans – Get Lost in Forks
Get lost in Forks.
Are you a TWILIGHT SAGA devotee? Then you’ll want to read further. Volvo is challenging all Twilight fans again this year with a new online promotion.
Visit www.LostinForks.com for the chance to win a pair of tickets to The Twilight Saga: Eclipse world premiere in Los Angeles on June 24, and come back [...]
History Channel – Sliced – From Seat Belt to Flame Thrower
In early January, we fielded a call from one of History Channel’s segment producers, Powder House Productions. “We are starting a new show on History Channel, can you guys send us a seat belt and air bag?” In my world that’s on open invitation, kind of like you going into a candy shop with five [...]
Happy Earth Day
In April, Volvo partnered with the Wyland Foundation to sponsor a nationwide classroom mural contest inspired by Disneynature’s OCEANS and the coinciding eight-city “One Ocean, One Planet” mural education tour along the West Coast. Over a two-week period, the tour made stops at elementary and middle schools in Seattle, Portland, Sacramento, San Francisco, Oakland, Fresno [...]
Ward’s Auto Interior of the Year Awards
Scandinavian design wins again.
Wards Auto World, widely acknowledged as one of the best ‘insider’ publications for our business, just announced our XC60 interior as one of the best for 2010. My favorite, of course besides our XC60, is that Porsche Panamera – it’s stunning. Rather than me gushing on how our interior design team nailed [...]
TV Commercials
Scott Hart sent this link, and scrolling through some of our past (global) commercials has been fun/interesting.
http://carcommercialfan.com/category/volvo/
One that stands out was done, gosh, probably in 1997 if not a little earlier. It was based on our Volvo Saved My Life Club letters we receive about accidents and how owners felt the car saved their life.
Survivors
I [...]
XC60: Finalist for 2010 International Car Of The Year
INTERNATIONAL CAR OF THE YEAR AWARDS JURY ANNOUNCES
TOP 3 NOMINEES for 2010
DETROIT- October 28, 2009 – Car lovers around the world fasten your seatbelts, as the top contenders for the 2010 International Car and Truck of the Year (ICOTY) battle it out in a race to the finish line. The ICOTY jury is proud to [...]
What Drives Edward
On November 20, the second movie in the Twilight Series, Twilight Saga: New Moon, will premiere in theaters worldwide. Our C30 was prominently featured in the first movie and in this next chapter of the Twilight series the XC60 will be the star.
Now the cool part: we’ve created a unique online campaign that emphasizes the [...]
Contest Winners
Of all entries received, Mike G. from Washington state and Randy E. from Connecticut came closest to guessing what that little bracket does. Mike gets the shirt off my back -– thanks Mike. Randy scores with his very own, brand new XC60 (model). My brother Tom had an interesting answer — something about it being [...]
Life in the right lane
The other day, we were driving to Home Depot and a family passed us in their minivan. No big deal. Lots of people pass us, but I guess they failed Math 101. Here’s the question: Does going over the posted speed limit to get you to a destination faster justify increased accident risk, fuel consumption, [...]
